Global Food Leader – Sales Academy
Global leader in the distribution and sale of confectionery and related products, as well as marketing, market research and customer service management.
The in-house Sales Academy was a global strategic project that involved hundreds of global sales professionals.
The core objective of the Sales Academy was to disseminate the best internal practices, complementing them with the best global practices recognized by top players in different industries, because of annual research conducted on the development of sales skills.
Activities and improvements
- Sales Academy structured by role
- Modularity content to facilitate continuous updates
- 100+ sales people part of the internal faculty, certified (English language) to deliver 23 training modules in the Regions of reference
Results
- Internal faculty at world level involved in trainers training sessions and organized
- More than 20 training modules integrated by dedicated tools
- Modules composed of company content, business case, best practices sought worldwide
- Sell-In and Sell-Out techniques through Account Planning tool
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