Imifabi – Innovation process
Leading company in the production of talc for industrial applications.
The company has had to review how it interacts with customers due to the restrictions imposed by the COVID-19 pandemic.
Activities and improvements
- 650+ subscribers to the first «Talc to you» webinar
- 450+ participants
- 30+ commercial calls
- 15+ RdO generated by the two services in the first 3 months of operation
Results
- Launch of «talc to me» service to provide assistance and rapid resolution of customer needs
- Launch of the «talc to you» service to maintain active customer relations during the pandemic
- Service design and activation in 2 months
- Definition of CRM system logics and flows
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Prossimi eventi
