Madi Ventura – Innovation process
Madi Ventura is a company that has more than 80 years of experience in the world of dried fruit.
The dried fruit sector offers a good growth trend on the one hand, but very high competition and very low margins on the other.
The company wants to find products/ services that can increase the contribution margin and achieve differentiation and diversification in the market.
Activities and improvements
- New innovation process
- Concept paper as a guide to the development process
- Visual management system for project progress
- Development driven by customer needs and not product/process opportunities
Results
- Revised and digitized innovation and new product development process
- – 40% product development lead time
- 21 Ideas generated
- 12 ideas developed in more detail
- 3 Concept papers developed
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