Nt Food – Innovation
NT Food is a leader in the market of food intolerances and new nutritional needs.
In a crowded market like that of gluten-free products, the company decides to move away from a concept of innovation linked solely to the product, developing a project linked to the generation and development of purely service-based innovations.
Activities
- Innovative solutions not related to products
- Multifunctional and multidisciplinary teams
- Innovation as a business result and not a single function
- Development of solutions in sprint, applying the Scrum framework
- Systematic process of exploring customer needs
Results
- 37 high-impact service innovation ideas generated
- 10 ideas investigated in greater detail
- 3 Concepts selected and developed
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