Orogel – Innovation process

Leader in the Italian market of frozen products under its own brand and third-party brands, Orogel controls the supply chain from field to distribution.

The company is constantly developing and launching new products on the market but, in an increasingly crowded market environment, it wanted to develop solutions that would differentiate it from its competitors.

With this challenge, an Impact Innovation path is launched, carried out by the company in collaboration with Lenovys, designed to launch innovative products and services on the market.

A method that, like Orogel’s corporate culture, values the talent and ideas of people who, not only in words, are the wealth of the company.