Sammontana – Innovation process
Sammontana is a leading company in the production and marketing of ice cream and croissanterie both for the channel Ho.re.Ca and for the channel GD.
Following the contraction of the ice cream market and the maturity of the croissanterie market, the company has decided to work on the development of high impact innovations to ensure the growth and prosperity of the company in future years.
Activities and improvements
- Innovative solutions not only for product
- Exploring multiple opportunities simultaneously
- Speed of progress
- Agile multidisciplinary teams
- Energy and involvement
- Use of the agile team approach to other business areas (e.g.: revision of production structure for foreign markets)
Results
- 47 High impact innovation ideas
- 28 ideas investigated in detail
- 12 Concepts developed
- 4 Concepts selected for development
- 2 products launched (first launch after 20 months)
- Development of the innovation management process
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